is an entrepreneur and philanthropist who is giving back to the Utah community through generous donations to college music
programs throughout the state. Rust began working at his family's company, Rust Rare Coin, Inc., when he was eight years old. He began to run the business at age 21. Under his direction, the company has become nationally renown for its impeccable work with rare coins and paper money. Rust's specialty is in early Utah coins and paper money and is sought after by coin collectors nationally for his expertise. Rust served on the Board of Directors of the Industry Council of Tangible Assets (ICTA) and has also closely assisted the Royal Canadian Mint, Platinum Guild International, and the World Gold Council.
Rust is President of R Legacy Entertainment, a new, independent recording label which assists up-and-coming artists create an international voice.
Rust is the founder and president of the Legacy Music Alliance, the foundation's mission statement is, "to give music students and educators direction, development, resources and opportunity and to provide a network of strong relationships in the Utah music ecosystem.” The alliance assists students from a very young age throughout college and also provides resources for teachers.
Rust and his wife, Denise, have five excellent children, and several grandchildren. The couple raise and race thoroughbred horses.